Named ‘King of the Fake Followers‘ by the Daily Mail, Barack Obama, though already an influential tweeter, has been named and shamed for purchasing more than 19.5 million of his followers on Twitter.
When this was discovered, the 19.5 million made up 53% of his entire followers. That’s not the best ratio for the president of the United States. In fact, another 27% of his followers were inactive accounts, leaving behind a miserable 20% of real followers.
Why Did Barack Obama Buy Twitter Followers?
As dishonest as it seems for a US President to be buying Twitter followers instead of earning them, the reason is understandable. I’ll explain like this:
If you walk into a bar or a club with a few of your friends, no one pays attention. Why? Because that makes you the same as everybody else in the club – nothing special.
Now… If you walk into the same club with all of your friends and another 50 people around you with cameras flashing and screaming your name, trying to touch you, even the people who don’t know who you are will be forced to take an interest to see what all of the fuss is about.
Having a large following on Twitter is the same sort of thing. People trust people that other people trust. People respect people that other people respect. People follow people on Twitter that other people follow on Twitter.
By showing his authority (with fake Twitter followers) people assume he has even more power than he actually does. He is the authority.
Should I Buy Followers on Twitter?
That completely depends. If you’re a business owner, buying a few Twitter followers to show your target audience that you are respected in the industry is more than understandable – especially when you consider the competition that’s swarming social media at the moment.
If all these celebrities are doing it, such as Justin Bieber, Katy Perry and Lady Gaga, who cares if we spend $2.00 to buy Twitter followers once a month to maintain authority in our industry?
Besides… We won’t tell if you don’t.